Claude Hopkins Schlitz Beer Ad
Claude Hopkins helped take Schlitz beer from number five in the U.S. market to neck and neck with number one in just a few months.
How did he do it.
All the beer companies were talking about how "pure" their beer was.
But Hopkins was the first to explain in detail exactly what pains Schlitz beer went to to ensure purity in their beer.
Read the ad below (you can click on the image for a full size view)...
In the Schlitz Beer ads he told prospects:
"All beer is cooled in plate glass room in filtered air."
"Then the beer is filtered."
"Then it is sterilized after being bottled and sealed."
Hopkins was the first to explain in specific detail why Schlitz beer was pure.
And once he did that Schiltz was permanently embedded in the market's mind as being especially pure.
This is what marketing consultant Jay Abraham calls the "strategy of preeminence".
Also read...
Jay Abraham, Claude Hopkins, Schlitz Beer And Preeminence
Jay Abraham Video: How To Add Value To Information Products
Jay Abraham Luger Sales Letter 20% Response
Claude Hopkins: Market To Individuals Not Masses
Claude Hopkins: The Power Of Samples And Trials
Multiply The Impact Of Your Sales Message
Kindest regards
Andrew Cavanagh
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog
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How did he do it.
All the beer companies were talking about how "pure" their beer was.
But Hopkins was the first to explain in detail exactly what pains Schlitz beer went to to ensure purity in their beer.
Read the ad below (you can click on the image for a full size view)...
In the Schlitz Beer ads he told prospects:
"All beer is cooled in plate glass room in filtered air."
"Then the beer is filtered."
"Then it is sterilized after being bottled and sealed."
Hopkins was the first to explain in specific detail why Schlitz beer was pure.
And once he did that Schiltz was permanently embedded in the market's mind as being especially pure.
This is what marketing consultant Jay Abraham calls the "strategy of preeminence".
Also read...
Jay Abraham, Claude Hopkins, Schlitz Beer And Preeminence
Jay Abraham Video: How To Add Value To Information Products
Jay Abraham Luger Sales Letter 20% Response
Claude Hopkins: Market To Individuals Not Masses
Claude Hopkins: The Power Of Samples And Trials
Multiply The Impact Of Your Sales Message
Kindest regards
Andrew Cavanagh
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog
Products From Andrew Cavanagh:
Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?
Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City
$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)
Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business
Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells
$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7
Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client