Claude Hopkins Schlitz Beer Ad

Claude Hopkins helped take Schlitz beer from number five in the U.S. market to neck and neck with number one in just a few months.

How did he do it.

All the beer companies were talking about how "pure" their beer was.

But Hopkins was the first to explain in detail exactly what pains Schlitz beer went to to ensure purity in their beer.

Read the ad below (you can click on the image for a full size view)...

In the Schlitz Beer ads he told prospects:

"All beer is cooled in plate glass room in filtered air."

"Then the beer is filtered."

"Then it is sterilized after being bottled and sealed."

Hopkins was the first to explain in specific detail why Schlitz beer was pure.

And once he did that Schiltz was permanently embedded in the market's mind as being especially pure.

This is what marketing consultant Jay Abraham calls the "strategy of preeminence".

Also read...
Jay Abraham, Claude Hopkins, Schlitz Beer And Preeminence
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Claude Hopkins: Market To Individuals Not Masses
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Kindest regards
Andrew Cavanagh

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

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