Wall Street Journal Letter
The Wall Street Journal Letter is one of the world's most famous copywriting controls.
This fantastic sales letter written by the late copywriter Martin Conroy was used continuously for 28 years...making it the longest running control in history.
Here is a copy of the letter (you can click on each image to see the full size. They both open in separate windows)...
What made this sales letter so effective?
First it starts with an interesting story...two young men graduating from the same college...both about the same in intelligence and academic achievements.
Yet one man goes on to success while the other leads an average life.
And the difference is in the knowledge the second man gains from the Wall Street Journal.
This is a simple but effective dramatization of the value of reading the Journal.
The letter is also low key.
It draws you in gently then softly lays out all the facts, all the benefits...
"There is page after page inside The Journal filled with fascinating and significant information that's useful to you. A daily column on personal money management helps you become a smarter saver, better investor, wiser spender."
"There are weekly columns on small business, marketing, real estate, technology, regional developments."
Then there's the "GREAT INTRODUCTORY PRICE!" and a solid call to action with a strong guarantee repeated in 2 different ways.
Finally you have to love that P.S. if you're a businessman..."It's important to note that The Journal's subscription price may be tax deductible."
I suggest you write out this famous ad by hand so you can internalize every key selling element.
Also read...
Another Famous Wall Street Journal Letter
Bruce Barton's Original Wall Street Journal Letter
Secrets To Story Telling That Multiplies Your Sales
Drama Multiplies The Impact Of Your Sales Message
Jay Abraham Luger Sales Letter 20% Response
Low Key Copywriting Sells
Is This Copywriting Mistake Killing Your Sales?
How To Grab Attention Without Over Hyped Language
Kindest regards,
Andrew Cavanagh
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog
Products From Andrew Cavanagh:
Offers Unleashed: How Many Of These 17
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$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)
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Make My Website Sell: FREE 11 Minute Video
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By Selling A 30 Page Report For $7
Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client
This fantastic sales letter written by the late copywriter Martin Conroy was used continuously for 28 years...making it the longest running control in history.
Here is a copy of the letter (you can click on each image to see the full size. They both open in separate windows)...
What made this sales letter so effective?
First it starts with an interesting story...two young men graduating from the same college...both about the same in intelligence and academic achievements.
Yet one man goes on to success while the other leads an average life.
And the difference is in the knowledge the second man gains from the Wall Street Journal.
This is a simple but effective dramatization of the value of reading the Journal.
The letter is also low key.
It draws you in gently then softly lays out all the facts, all the benefits...
"There is page after page inside The Journal filled with fascinating and significant information that's useful to you. A daily column on personal money management helps you become a smarter saver, better investor, wiser spender."
"There are weekly columns on small business, marketing, real estate, technology, regional developments."
Then there's the "GREAT INTRODUCTORY PRICE!" and a solid call to action with a strong guarantee repeated in 2 different ways.
Finally you have to love that P.S. if you're a businessman..."It's important to note that The Journal's subscription price may be tax deductible."
I suggest you write out this famous ad by hand so you can internalize every key selling element.
Also read...
Another Famous Wall Street Journal Letter
Bruce Barton's Original Wall Street Journal Letter
Secrets To Story Telling That Multiplies Your Sales
Drama Multiplies The Impact Of Your Sales Message
Jay Abraham Luger Sales Letter 20% Response
Low Key Copywriting Sells
Is This Copywriting Mistake Killing Your Sales?
How To Grab Attention Without Over Hyped Language
Kindest regards,
Andrew Cavanagh
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog
Products From Andrew Cavanagh:
Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?
Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City
$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)
Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business
Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells
$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7
Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client