Wall Street Journal Letter

The Wall Street Journal Letter is one of the world's most famous copywriting controls.

This fantastic sales letter written by the late copywriter Martin Conroy was used continuously for 28 years...making it the longest running control in history.

Here is a copy of the letter (you can click on each image to see the full size. They both open in separate windows)...

What made this sales letter so effective?

First it starts with an interesting story...two young men graduating from the same college...both about the same in intelligence and academic achievements.

Yet one man goes on to success while the other leads an average life.

And the difference is in the knowledge the second man gains from the Wall Street Journal.

This is a simple but effective dramatization of the value of reading the Journal.

The letter is also low key.

It draws you in gently then softly lays out all the facts, all the benefits...

"There is page after page inside The Journal filled with fascinating and significant information that's useful to you. A daily column on personal money management helps you become a smarter saver, better investor, wiser spender."

"There are weekly columns on small business, marketing, real estate, technology, regional developments."

Then there's the "GREAT INTRODUCTORY PRICE!" and a solid call to action with a strong guarantee repeated in 2 different ways.

Finally you have to love that P.S. if you're a businessman..."It's important to note that The Journal's subscription price may be tax deductible."

I suggest you write out this famous ad by hand so you can internalize every key selling element.

Also read...
Another Famous Wall Street Journal Letter
Bruce Barton's Original Wall Street Journal Letter
Secrets To Story Telling That Multiplies Your Sales
Drama Multiplies The Impact Of Your Sales Message
Jay Abraham Luger Sales Letter 20% Response

Low Key Copywriting Sells
Is This Copywriting Mistake Killing Your Sales?
How To Grab Attention Without Over Hyped Language

Kindest regards,
Andrew Cavanagh

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