The Secret Of Assigning Ownership
You can make many times the sales in your copy simply by getting your prospect to take ownership of your product.
What do I mean by "take ownership"?
Think about when you buy a product.
Often you're already thinking about how you'll use it, how it will make your life better long before you actually go out and buy it.
Especially if the product is expensive.
That's the first stage in "taking ownership".
When I was selling shoes I would get my prospect to sit down and I'd help them put on those shoes.
Get him to walk around in the shoes.
And once they were on his feet I would never touch them again if I could avoid it.
The reason was simple.
Once the shoes were on my prospect's feet they were HIS shoes.
Over 95% of the prospect I got to try on shoes bought them.
The same principle works selling nearly every product.
You don't just tell your prospect how good a book is.
You put the book in his hands. You let him read a few pages.
You let him ACT AS IF HE ALREADY OWNS THE BOOK.
Let your prospect take ownership.
Recently I was writing the sale copy for Brad Callen's brilliant software Affiliate Elite.
And he told me he wanted to do a software giveaway and if I had any ideas on how to make the most of it.
I suggested that Brad run a competition where people think up different ways to use his software.
And the best ideas would be winners.
Now think about that.
If you're trying to dream up ways of using a software product you're interested in you have to think like you already own that software.
You're taking ownership.
The question you need to ask yourself:
"How can I get my prospect to take ownership of my product in my sales copy and marketing?"
Also read...
How To Get Into The Mind Of Your Prospect
The Biggest Secret To Selling Online
Breaking Your Prospect's Sales Resistance
Multiply The Impact Of Your Sales Message
Kindest regards,
Andrew Cavanagh
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog
Products From Andrew Cavanagh:
Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?
Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City
$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)
Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business
Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells
$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7
Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client
What do I mean by "take ownership"?
Think about when you buy a product.
Often you're already thinking about how you'll use it, how it will make your life better long before you actually go out and buy it.
Especially if the product is expensive.
That's the first stage in "taking ownership".
When I was selling shoes I would get my prospect to sit down and I'd help them put on those shoes.
Get him to walk around in the shoes.
And once they were on his feet I would never touch them again if I could avoid it.
The reason was simple.
Once the shoes were on my prospect's feet they were HIS shoes.
Over 95% of the prospect I got to try on shoes bought them.
The same principle works selling nearly every product.
You don't just tell your prospect how good a book is.
You put the book in his hands. You let him read a few pages.
You let him ACT AS IF HE ALREADY OWNS THE BOOK.
Let your prospect take ownership.
Recently I was writing the sale copy for Brad Callen's brilliant software Affiliate Elite.
And he told me he wanted to do a software giveaway and if I had any ideas on how to make the most of it.
I suggested that Brad run a competition where people think up different ways to use his software.
And the best ideas would be winners.
Now think about that.
If you're trying to dream up ways of using a software product you're interested in you have to think like you already own that software.
You're taking ownership.
The question you need to ask yourself:
"How can I get my prospect to take ownership of my product in my sales copy and marketing?"
Also read...
How To Get Into The Mind Of Your Prospect
The Biggest Secret To Selling Online
Breaking Your Prospect's Sales Resistance
Multiply The Impact Of Your Sales Message
Kindest regards,
Andrew Cavanagh
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog
Products From Andrew Cavanagh:
Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?
Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City
$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)
Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business
Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells
$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7
Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client