The Secret Of Assigning Ownership

You can make many times the sales in your copy simply by getting your prospect to take ownership of your product.

What do I mean by "take ownership"?

Think about when you buy a product.

Often you're already thinking about how you'll use it, how it will make your life better long before you actually go out and buy it.

Especially if the product is expensive.

That's the first stage in "taking ownership".

When I was selling shoes I would get my prospect to sit down and I'd help them put on those shoes.

Get him to walk around in the shoes.

And once they were on his feet I would never touch them again if I could avoid it.

The reason was simple.

Once the shoes were on my prospect's feet they were HIS shoes.

Over 95% of the prospect I got to try on shoes bought them.

The same principle works selling nearly every product.

You don't just tell your prospect how good a book is.

You put the book in his hands. You let him read a few pages.


Let your prospect take ownership.

Recently I was writing the sale copy for Brad Callen's brilliant software Affiliate Elite.

And he told me he wanted to do a software giveaway and if I had any ideas on how to make the most of it.

I suggested that Brad run a competition where people think up different ways to use his software.

And the best ideas would be winners.

Now think about that.

If you're trying to dream up ways of using a software product you're interested in you have to think like you already own that software.

You're taking ownership.

The question you need to ask yourself:
"How can I get my prospect to take ownership of my product in my sales copy and marketing?"

Also read...
How To Get Into The Mind Of Your Prospect
The Biggest Secret To Selling Online
Breaking Your Prospect's Sales Resistance
Multiply The Impact Of Your Sales Message

Kindest regards,
Andrew Cavanagh

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

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