Offline Gold

If you understand online marketing or you're a copywriter one of the fastest ways to start making an income is to sell your online marketing expertise to brick and mortar businesses in your local area.

Since I wrote the original report Offline Gold For The Online Marketer I've received a flood of emails from ordinary people just like you who've started to make an exceptional income using this strategy.

It really is as simple as walking in to local businesses and striking up a casual conversation.

The biggest secret is to sell yourself as a "direct response web designer" or an "internet marketing consultant".

Remember that most business owners have no idea what a copywriter is.

You really can make good money setting up simple one to three page websites that bring in sales for local brick and mortar businesses.

As you get more sophisticated and build a relationship with local business owners you can sell service after service to them...setting up email blasts and online sales letters for special events and sales, offline endorsement letters, email capture pages, email autoresponder series, content pages to bring in search engine traffic and educate prospects, reports and white papers to sell products and services...

The list goes on and on.

I cover a wide range of services you could be providing to local businesses in the ebook Online Gold For The Offline Business.

This is the definitive ebook on how to use online marketing to power up the profits in any brick and mortar business.

If you're selling online marketing services to local businesses you really must have a copy of this ebook as a reference manual.



I also realized that many copywriters starting out may not know how to set up a website but if you can write headlines and emails there's an even simpler way to get started that I outline in the new Offline Gold report From Offline Store Front To Online Gold.

This report reveals how you can use your headline writing skills and your email writing skills to explode the sales in any brick and mortar business.

How?

You use your skills as a copywriter to stop people walking past their store dead in their tracks and entice them inside the business (this report goes into more detail).

Then you turn those people into email subscribers and you turn those email subscribers into long term online generated income.

There really is no need to struggle as a copywriter when you can make an exceptional income while you're helping out local businesses with their marketing.

Also read:
How To Sell Internet Marketing To Local Business
Offline Gold For The Online Marketer
From Offline Store Front To Online Gold
Online Gold For The Offline Business
Getting Started Making Money Copywriting


Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

Jay Abraham Video Download

Jay Abraham is probably the world's leading marketing consultant but he is also an exceptional copywriter.

In the free video below Jay reveals a completely free way to use Amazon.com to create powerful headlines, subheads and cross headlines (Jay explains what a cross headline is in the video).

This free copywriting video from Jay Abraham runs for 10 minutes and 13 seconds...

This method will give you some great headlines and subheads AND it will give you an insight into what approaches and products are selling in the niche you're writing copy for.

Here is the headline creating method in a nutshell:

1. Go to Amazon.com

2. Search for the broad topic of your niche eg. "weight loss" or "osteoporosis".

The results you get back will be the best selling books and products on Amazon.com in that niche.


3. Scan through the titles of books and products for headline ideas and insights into the triggers and hot buttons of your target market.

You can adapt these titles as headlines and subheads for your product.

You can also use these titles as ideas for creating your own niched products.


4. Look at the positive and negative reviews for the books and products and list the key buying points and the key reasons people didn't like a product.

From that you can create sales copy that deals with objections (other products fail to do this but this product will).

And you can hit on the huge hot buttons you know are there from the positive reviews in the kind of language buyers are using (just use similar language to the positive reviews).



If you're smart you've realized you can use this method to add more value to any product you create.

Just add in the features unhappy reviewers didn't find to your products and seriously consider including the most loved features of other products in your niche.

If you're selling information products that can be as simple as adding an extra report or an extra audio.

Also read:
Jay Abraham Video: Add Value To Information Products
Jay Abraham Copywriting 20% Response
Jay Abraham pdf free
Jay Abraham Claude Hopkins Schlitz Beer And Preeminence

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

Freelance Copywriter Income

Chances are you've heard over and over that you can make a six figure annual income as a copywriter.

You may have even heard you can make a seven figure annual income.

It's true...those income levels are possible but it's going to take you some time to get there traveling the regular freelance copywriting route.

Working with natural health professionals helping them market themselves more effectively I discovered many made one crucial error in calculating their potential income.

And it's the same error many new freelance copywriters make.

They would work out they could make $30 to $120 an hour (depending on their modality).

The calculation seems simple enough.

Multiply 40 hours by $30 or $120 and you get $1,200 to $4,800 income a week!

Looks like a solid business.

The problem here is you're thinking like an employee instead of a business person.

There's no analysis of exactly the core prospect group you'll market to, whether they have the money and the willingness to spend it with you and how you'll market to that core group of prospects.

(That's just one reason I recommend that copywriters starting out go sell their internet marketing services to local business owners. It's an easy to reach market
willing to spend money on a service you can provide fairly easily).

A savvy business person will also tell you that at least one quarter to one third of your time will be taken up in the administrative tasks of your business so unless you hire someone to do that and pay them your 40 hours of being paid just effectively dropped to 27-30 hours.

And in the real world you need to invest a whole pile of time and/or money in marketing yourself to get clients.

Realistically when you're starting out you can expect to invest one quarter to one third of your time there.

So now you're working 40 hours but the time you're actually being paid for is down to 14-20 hours.

Over time you can get to the point where you spend less time marketing yourself and you may also get more effective at administrative tasks or hire an assistant (these days you might hire a virtual assistant).

But just understanding that you'll only be paid for one third to one half of your effort will give you a far more realistic appreciation of what kind of income you
can expect as a freelance copywriter and how much you need to charge to make a good living.

It should also bring home to you the reality that you're actually in the business of marketing yourself as a copywriter (or as an internet marketing consultant for small businesses).

Once you stop thinking like an employee and start thinking like a business person your freelance copywriting career takes on a completely different perspective.

Also read:
Make $1,500 Today: The simple step by step system for selling your copywriting and online marketing skills to businesses in your local area
34 Insider secrets to making money as a copywriter and how to land your first copywriting client
Make money as a copywriter
Making money as a new copywriter
Getting started making money copywriting

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client