How To Film A Video

The 10 minute video below reveals some of the most important keys to filming your own video...either to put online or to create your own DVD for an information product.

I really wish I had seen this video before I started making my first videos. It would have saved me days of wasted filming.

The tips are pure gold...




Here's a breakdown of what this video reveals:

# The video equipment you should use (don't skimp on your camera and try to get a video camera with 3 color chips).

# Use a good wireless microphone.

# Get a good tripod with a quick release lever.

# Consider using artificial lighting to get the best possible picture especially if you're filming indoors.



# Your video is most likely to be made up of you speaking to the camera ("A" roll) and of pictures and videos without you in the picture ("B" roll).

# Use 3-5 second shots inside your video to make it more interesting. You can use images or short video shots of physical objects, scenery etc etc.

# Use different camera angles to make your video and images more interesting.

# When you film (especially outdoors) be aware of external noises like lawn mowers, trucks and aeroplanes that can destroy your audio.



# Have a script before you film where you've planned out where you need to speak on camera and what images and shots you need to fill in the rest of your video.

# When you write your script avoid using too much "talking head" of you in front of the camera. Devise your script so you have plenty of interesting images and shots filling up the space.



# Plan what you will wear on your video. Never wear a white shirt or a flashy shirt with a pile of different colors. Shirts like this don't record well on video.

# Smile and be energetic when you're being filmed otherwise you'll look like a zombie.

# Move your head around when you speak. It feels unnatural but if you don't bob your head around when you speak on camera you'll look really weird.

# Use props to keep your hands occupied when you speak. You'll look far more natural, it's more interesting for viewers and it will stop you from looking awkward with your hand movements and stop you from hitting your microphone with your hands.

# If you're pointing at objects in close ups be sure to clean and trim your fingernails.

# Above all show that you're genuinely passionate about your subject and have some fun!

Also read...
Online Video On Your Sales Letters
YouTube Marketing
Multiply The Impact Of Your Sales Message
Video Marketing Online: How To CRUSH A Business
Famous David Ogilvy Television Ad

Kindest regards,
Andrew Cavanagh


More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?


Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City


$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)


Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business



Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells


$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7


Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client


Is The Tone Of Your Copy Killing Your Sales?

Could the tone of your copy be turning your prospects off?

Advertising is salesmanship but great salesmen communicate and build rapport with their prospects in many different ways.

They don't stay in one key one volume like the "Crazy Warehouse Clearance Guy" in this humorous 1 minute video...



If you're using too much hype and too little genuine persuasion based on real facts...

If you're not keying into the emotional tone of your key prospects...

Then you could be coming across in an overbearing, off putting way just like the Crazy Warehouse Guy trying to run a clearance sale on God in a church.

Or in a library (1 minute video)...



Often we can even go overboard in the way we ask for the order.

Sometimes a well thought out low key call to action that resonates deeply with our prospect's emotions can be far more effective than screaming at your prospects to "BUY NOW AT THIS NEVER TO BE REPEATED PRICE".

Be human in your copy.

Why be loudmouthed in your copy when asking quietly can be more effective.

Don't come across like the crazy nut case in this one minute video...



Also read...
How To Grab Attention Without Over Hyped Language
A Powerful $20 Million Low Key Sales Presentation
Low Key Copywriting Sells
Is This Copywriting Mistake Killing Your Sales
Breaking Your Prospect's Sales Resistance Gary Halbert Video

Kindest regards,
Andrew Cavanagh


More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?


Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City


$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)


Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business



Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells


$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7


Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client


Powerful Emotional Triggers

We all have powerful emotional triggers built from years of conditioning and these triggers can have an amazing effect on our behavior.

Watch this 3 minute video as an Australian comedian hijacks the intercom in various stores.

And especially watch what happens in the final store and think of the triggers that might be involved...



In this video you'll notice that every one of his "community announcements" is ignored except the last one.

No one stops playing the poker machines and goes home. No one stops shopping.

They ignore both these announcements despite the fact that both make perfect, logical sense and are actually recommending actions that will almost certainly benefit the people they're directed at.

But when this comedian asks for everyone to stand still, bow their heads and observe one minute's silence the compliance level is near 100%.

Why?



Nearly every year as a child at school you probably observed one minute's silence on memorial day.

You stood still, bowed your head and kept your mouth shut.

You quickly learn that speaking, acting jovial or doing pretty much anything except somberly observing that minute's silence is heavily frowned upon.

It's showing a lack of respect to "those who died for us" or "those who died on foreign soil to preserve our freedom."

So when we're asked in an official sounding way to bow our heads and observe a minute's silence there's a VERY high chance we'll do it.

Because not doing it makes us very uncomfortable...it's an emotional trigger.


In your sales copy and your marketing you can use emotional triggers in a similar way.

You can find where your prospects' hot buttons are and use them in an ethical way to make your prospects behave the way you want them to.

You can make your triggers as effective as asking for a minute's silence.

Also read...
Any Excuse Will Do: "Reason Why" Free Video
The Secret Of Assigning Ownership
Gary Halbert Video: Breaking Your Prospect's Sales Resistance

41%+ Response From This Headline Secret
Why Is Story Telling So Effective

Kindest regards,
Andrew Cavanagh


More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?


Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City


$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)


Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business



Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells


$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7


Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client


Any Excuse Will Do: Reason Why Free Video

Did you know we all have inbuilt, unconscious patterns affecting our behavior?

And one of these patterns is complying to a request when we're given a reason or excuse.

What's funny is it doesn't actually matter what the reason is...it can be REALLY stupid.

But as long as we get a reason we'll often do what someone asks.

Watch this 3 minute video as an Australian comedian uses a whole pile of crazy reasons to get people to give up handicapped seating, car parks, even get a complete stranger to let him sit on his lap...




Put simply when someone asks us to do a favor for them we're more likely to do it if they give us a reason.

But it's not the reason that matters...it's just giving ANY reason after asking for the favor.

It's a pattern of behavior we follow unconsciously.

In a 1978 study Harvard psychologist Ellen Langer tested this inbuilt pattern 3 ways...

1. She asked people in line to use a copying machine this question:
"Excuse me, I have five pages. May I use the Xerox machine because I'm in a rush?"

94% of those asked said yes.


2. She asked:
"Excuse me, I have five pages. May I use the Xerox machine?"

Without being given a reason only 60% of the people waiting in line said yes.

A massive drop of 34%! But you'll love the third test...



3. She asked:
"Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?"

93% said yes!


The key is not the quality of the reason it's the fact that you give one.

In copywriting we use the term "reason why".

Why are you giving such a great deal...

BECAUSE I need to fund a new extension on my furniture warehouse without going to the bank.

BECAUSE my wife is driving me crazy about this old stock filling up my garage.

BECAUSE my daughter needs new braces and my health insurance won't cover them.



Give your prospects a "reason why" in your copy and you increase believability and response.

Also read...
Powerful Emotional Triggers
How To Grab Attention Without Over Hyped Language
Breaking Your Prospect's Sales Resistance
Free Hugs: Is FREE Killing Your Sales?

Kindest regards,
Andrew Cavanagh


More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?


Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City


$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)


Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business



Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells


$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7


Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client


Unblockable Exit Pages FREE Report And Video

If you have a 10% response rate on your online sales letter that means 90% of the traffic you worked so hard to get to your site is leaving without spending anything.

It's the same with your optin forms.

Most of the traffic to your website is wasted.

But there is a way to turn that exit traffic into cold hard cash or add them to your email list or even just get them to stay on your site longer....a lot longer.

Watch this 4 minute video to see an amazing "exit page" I helped perfect with website coding genius Frank Bauer...



You can use an exit page in so many different ways.

In the free report below "5 Unblockable Exit Page Secrets" I reveal a range of simple but very effective ways of keeping exit traffic (or any traffic) on your site longer, building their trust and turning them into loyal clients who will buy from you over and over.

Right click to save your completely FREE 13 page report...
5 Unblockable Exit Page Secrets(pdf)


If you want to discover the exact code Frank and I use to create these exit pages...

The full report with step by step instructions on "How To Create Unblockable Exit Pages" is completely FREE when you claim your copy of the Offers Unleashed Package at...
http://www.OffersUnleashed.com

Kindest regards,
Andrew Cavanagh


More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?


Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City


$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)


Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business



Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells


$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7


Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client


Video Marketing Online How To CRUSH A Business

The combination of video online and social, interactive networks like YouTube, MySpace, niche forums and blogs is dangerously powerful.

One forum post and one video led to such an overwhelming flood of bad publicity a large company was literally crushed under the weight.

Watch this 50 second video that dramatically displays how a Kryptonite bicycle lock can be opened in seconds with a cheap bic pen...



The company making these locks has moved to change their design but only after losing a huge number of sales and an almost impeccable reputation.

In fact Kryptonite were so confident of their lock design they offered a $3,500 warranty in the event of theft.

Apparently the locks are resistant to bolt cutters, saws, hammers and chisels.

Just not cheap bic pens!


What can you discover from this about marketing with online video?

First if your prospect has a real problem that your product can fix dramatize the problem in your video FIRST.

Agitate their problem.

Then you can dramatize the solution to that problem...using your product...in the same video or a following video.

If it's at all possible talk about and display feelings.

1. I felt terrible when this was happening to me.

I bet you feel the same way too.


2. But then something amazing happened. After months of searching I found this product.


3. See how it worked for me. I know it will work the same for you.

I feel so relieved and happy now this product has solved my problem for me.


That's a very rough guideline for telling a story that sells.

You need to get far more specific.

But I'm sure you get the general idea.

The real trick is to "open the bike lock" on video.

Dramatize the problem...dramatize the solution so your prospect can SEE it right before his eager eyes.


If you're evil minded you could also use online video to point out the flaws in the products of your competitors but I would say that's probably NOT a great idea.

You can let your happy clients do that for you!

Also read...
Online Video: Multiply The Impact Of Your Sales Message
Online Video On Your Sales Letters
You Tube Marketing

Famous David Ogilvy Television Ad
Multiplying Your Sales With Story Telling

Kindest regards,
Andrew Cavanagh


More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?


Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City


$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)


Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business



Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells


$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7


Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client


Free Coffin To The First Drunk Driver Killed

If you're looking for free publicity in newspapers, on television or on the internet take a lesson from St Mary's Today editor Ken Rossignol.

And if you want to see brilliant viral marketing in action you'll love this...



Ken Rossignol is NOT a fan of drunk drivers.

In the past he's published the names of those arrested on charges of driving under the influence of alcohol in his weekly newspaper.

But Ken displays a stroke of free publicity GENIUS with his latest stunt.

Take a look for yourself at his outrageous ad (click on the ad for a larger image)...

free coffin first drunk driver dead
I love this ad for a whole pile of reasons.

It's a great headline...impossible to ignore.

And it gets its message across. Drink and drive and you're risking death.

But most important of all this is so "out there" that it WILL be viral.

You'll see this ad popping up everywhere.

And you can learn from that.

Also read...
3 Secrets To Viral Reports, Online Video And More
6 Rules To Creating A Killer Press Release
Press Release Template
4 Eyeball SUCKing Headline Secrets

Kindest regards,
Andrew Cavanagh


More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?


Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City


$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)


Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business



Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells


$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7


Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client