How To Make Money With Email Autoresponders

There is an easy way to make money using an email autoresponder service like Aweber and you can literally start making money today following the directions in this 6 minute video...

Online it's common knowledge that "the money's in the list".

Building a large highly targeted list of prospects and clients is a primary marketing strategy for nearly every successful internet marketer.

But most small businesses owners make no real effort to capture the contact details of prospects and clients who are walking into their premises every day.

They are letting an absolute fortune pass them by. If they just followed up on the highly targeted prospects and the paying clients they deal with every day the potential for profit is enormous.

Best of all you can charge small business owners for setting up an email autoresponder service for them.

You can literally walk into a small business in your local area, explain why they're letting a fortune pass them by by not capturing the contact details of people walking in their store.

Then you can offer to do it all for them for a modest fee...say $500 to get started then another $250 a month for maintenance.

And you can walk out of that store with a check in your pocket for the $500.

Also read:
From Offline Store Front To Online Gold

15,000 New Email Subscribers In 3 Months Offline?
FREE Video: How To Sell Your Services To Local Businesses
FREE Audio: How To Sell Your Services To Local Businesses
The Fortune In Combining Online And Offline Marketing

Email Autoresponder Sequence Secrets
Multi-step Marketing To Explode Your Profits
Copywriting To Capture Emails
Autoresponder Copywriting
Email Marketing: Quality List Versus Quantity
Opening A Sales Email

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

How To Write An Ebook That Sells

Let me tell you exactly how to write an ebook that sells. This is a method I've used over and over that will work for you.

Best of all while it is important that you can write clearly and coherently you don't have to be a great writer to do this. And you can get started making money today before you even write a word.

If that sounds a bit far fetched to you I don't blame you for being skeptical.

After over a decade struggling to make a living as a writer I wouldn't have believed it either.

But there really is a way to write a steady stream of ebooks that sell and to get paid good money before you even start.

Let me share some fundamentals with you.

First you have to understand that you only get paid for the value you create when you write.

If you can write an ebook or a report that generates tens of thousands or hundreds of thousands of dollars in sales or business it's reasonable to expect to be paid a good percentage of the profits you generate.

That's why it's so much easier to make money writing an ebook or a report in the business how to niche than it is to make money writing a fiction book.

But there's an even more important fundamental you need to grasp if you want to write an ebook that sells immediately.

Before you turn on your computer and start writing you must have a hungry market to sell your ebook to.

The only way to guarantee your ebook will sell is to know at least one person will buy it...before you write a word.

And here's my real secret to writing an ebook that sells.

I don't try to write ebooks for the general market. I don't even try to sell them myself.

You can make an exceptional income by writing ebooks and reports to help local businesses sell their products and services.

If you were working with a pool and spa installer you might write an ebook with the title "The 7 Most Costly Mistakes You Can Make Installing Your Home Spa (And How To Avoid Them)".

It doesn't have to be a long ebook either. Just one to ten pages that lead to the obvious conclusion for the prospect that he should be getting his spa installed by your client.

I've been paid many thousands of dollars to write simple 3-7 page reports.

And my clients pay me 50% of my fee in advance. That means I get paid a substantial amount of money for my ebook before I even write a word!

And the other half when I finish.

Best of all you can do this too.

All you need to do is go talk to business owners in your local area.

Tell them you have your own business as an internet marketing consultant and get into a casual conversation about how they're doing their online and offline marketing.

Then you can give them some ideas on how to integrate their marketing more effectively by using automated email follow up and ebooks or reports delivered online pre-educating their prospects on why they should buy from them.

A business owner is unlikely to see the value in paying you $500 to $5,000 for a simple report or ebook but he'll be thrilled to pay you that kind of money for a website that helps his business make sales and a report delivered online that he can also print out and give to his prospects as a gift.

Ordinary people just like you with a little writing skill and a little internet marketing skill are making real money just walking into local businesses this way and having a casual conversation with the owners.

Many are walking out with checks in their pockets for $500, $1,000, $1,500 or more...often on their first day out.

In my opinion that is how to write an ebook that sells for a substantial price and get paid in the fastest way possible with the least amount of work.

Also read:
Offline Gold For The Online Marketer: 48 Page Report Download
15,000 New Email Subscribers In 3 Months Offline?
FREE Video: Sell Your Services To Offline Businesses

FREE 68 Minute Audio: Sell Your Services To Local Offline Businesses
How To Write Articles And Reports Fast

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

15,000 New Email Subscribers In 3 Months Offline?

Can list building combined with effective email marketing make you $500 in as little as 24 hours without a website? Read on to find out...

List building is the true key to genuine long term profits in any business both on the internet and in the brick and mortar business world.

If you have a substantial email list or mailing list you can send an offer to you can make profits on demand.

Really think about that. Most online business owners know "the money is in the list".

They know if you have a list of 10,000 targeted double opt in email subscribers you can reasonably expect to make 50 cents to $2 per subscriber every month simply by sending email offers to those subscribers.

In dollar terms that means a targeted list of 10,000 email subscribers should be worth $5,000 to $20,000 in monthly income to you.

And when you add 1,000 new subscribers you get a monthly income bonus of $500 to $2,000 a month.

That's why list building online is so vitally important and so tremendously exciting.

But what most internet marketers have missed is the amazing value of list building in the offline brick and mortar business world.

An email list or a physical mailing list of highly targeted prospects or, better still, paying clients, can be worth as much or even more to an OFFLINE business.

Keep in mind most brick and mortar businesses have far more sophisticated infrastructures than online businesses.

An offline business usually has a building where they do business from. Often they have a retail store.

They have staff who can answer the phone and one on one inquiries.

They can physically demonstrate products and services to prospects who visit their premises.

The average offline business can easily make high ticket sales that would be exceptionally difficult to make online.

And here's where this gets really exciting.

Most offline businesses have a huge infrastructure set up, they're spending serious money on advertising and marketing and they have massive highly targeted foot traffic moving through their business premises.

Yet most of them do NO serious list building at all.

Think about the numbers here.

Your average retail business will get 200 to 1,000 people walking into their store every day. These are all highly targeted prospects or paying clients.

That's 6,000 to 30,000 people every month. And even if half of those are repeat clients that's still 3,000 to 15,000 new highly targeted prospects a month.

Imagine doing some low key list building in the store...maybe by having a free prize draw.

Visitors to the store have to enter their name, email address, mailing address and phone number so they can be notified if they win the highly targeted prize on offer.

And imagine just 10% of those people walking into the store in a month enter the prize draw and join your list.

That would build your list by 600 to 3,000 email subscribers every month. Or 7,200 to 36,000 email subscribers a year.

And this whole process gets even more amazing.

If you're sending email offers out to a list of over 7,000 highly targeted email subscribers you should be making $1,800 to $7,000 for every email you send.

And you could be sending an email every week!

Also your chance of making sales of high ticket lines is many times higher because you can send your prospects into a physical store where they can look at the products, try them out and talk to a real live staff member.

They're not worried about ordering online and getting a junky product arriving on their doorstep or getting ripped off in some kind of internet credit card fraud.

They already know the business exists...they've been inside it...and they know they can go physically check out and pick up the product if they want to.

And in the example above I've given you the low figures.

If you had a list of 36,000 highly targeted email subscribers you should be making $9,000 to $36,000 in sales for every email you send.

If you're a business owner you'd be flat out crazy to turn up such an amazing and lucrative revenue stream.

And if you're an internet marketer you could make $500 to $2,000 or more starting today simply by offering to set up an email list building system like this for small businesses.

All you need to do is walk into businesses in your local area and have a casual conversation with the owner.

Explain the profit power of list building and the money he's losing right now by not building an email list from the people already walking into his store.

Then offer to do it all for him.

You'll set up the prize draw in his store and the forms for people to fill out with their contact details.

You'll set up the email autoresponder list and the series of follow up emails offering back end products and services related to the prize you offered in the store.

You'll even send special broadcast emails when the business owner is putting on a sale or a special discount.

You can easily charge a business owner $500 to $2,000 in advance to set this up and to most brick and mortar business owners $1,000 to $2,000 is a bargain.

They're used to writing much larger checks than that every week...even every day.

You could walk into a business in your local area and walk out with a check in your pocket today for $500, $1,000 even $2,000.

And it gets better.

You can also charge a monthly fee of $250 to $1,000+ for maintaining the email database for the business and sending out new emails.

Once you've set up 10 business clients at $500 each a month on this service you can be making $5,000 a month with very little effort.

You can even outsource most of the work.

If you're bringing a business owner real sales he won't hesitate for a second to pay you a monthly fee for this list building and email marketing service.

Most small business owners pay far more than $1,000 a month for advertising that brings in very few sales or no sales at all.

Using this simple list building method you can bring a highly valuable service to small business owners in your local area and you can be putting checks in your pocket as soon as today for $500, $1,000 or more.

Also Read:
From Offline Store Front To Online Gold
Offline Gold FREE Video

Offline Gold FREE Audio
The Fortune In Combining Online And Offline Marketing

How To Sell Internet Marketing To Local Businesses
Offline Gold Offers Unleashed Free Trial Offer
A Powerful Offline Free Trial Offer
Offline Gold

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

The Shocking Power Of Social Proof On Video

How are we affected by social proof and the herding instinct?

Are our actions really influenced heavily by the actions we see of others around us?

Consider the astounding results in this study by Albert Bandura of nursery school children afraid of dogs.

Young children terrified of dogs watched a little boy happily playing with a dog for twenty minutes a day.

Just 4 days later 67 percent of these kids would now climb into a playpen with a dog and stay there petting it and scratching it even when everyone else left the room!

And this transformation from terrified children to dog lovers using some simple social proof seemed to be long lasting too.

A month after the initial test the children were more willing than ever to play with dog.



Here's something even more powerful if you're using online video.

Further studies showed that it wasn't necessary to show live demonstrations of other children playing with dogs.

Watching videos worked just as well!

And the best results of all were achieved when a video showed a variety of children interacting with dogs.

Social proof seems to work a whole lot more effectively when prospects see various members of "the herd" taking the desired action.


Another study of pre-school age children by Robert O'Connor points towards a powerful way you can use online video to influence the behavior of your prospects.

O'Connor wanted to see if he could help socially withdrawn pre-schoolers begin interacting with other children their age more actively in a more natural, relaxed, happy way.


O'Connor created a video with 11 different scenes where a solitary child was watching a social activity then joined in much to the the enjoyment of everyone involved.

So the video went from the child:

1. Alone considering joining "the herd".
2. Joining the herd.
3. Having a great time and being accepted by the herd.

What happened to the pre-schoolers who watched this 23 minute move?

The socially withdrawn children immediately began to interact with other children their age in a normal way.

And six weeks later the children who watched the video were now leading their schools in the amount of social activity they engaged in.

(You can read more about these studies in the excellent book Influence The Psychology Of Persuasion by Robert Cialdini.)


In another study in 1972 by Robert Liebert and Robert Baron it was discovered that children shown excerpts from a television program where people intentionally harmed one another were far more likely to harm other children.

Put simply we're herding animals and we're deeply influenced by the behavior of others we see around us (or even on video).

You can use this power of social proof to your advantage by using video testimonials and videos and stories that dramatize the process of joining the herd who are buying your product.

"Like you I thought I was the only person with this problem."

"Then I found this product and I saw that a whole pile of people just like you and me were using it and their problem was disappearing. Finally a solution that can work for me you and hundreds of people just like us."

"I bought the product and now my problem is solved. I'm now part of the happy group of people like Sara, Michael, Jane, Mark, Bruce, Pamela, Andrew, George. People just like you and me who've dumped their problem and enjoy these benefits. Come join us and enjoy the benefits too."


Also read:
What Is Social Proof And The Herding Instinct?
Why Is Story Telling So Effective?
Testimonials In Sales Copy: How Do You Place Them For Maximum Sales?
Dan Kennedy Video On Testimonials

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

What Is Social Proof And The Herding Instinct?

What is social proof and why is it so important if you want to sell products online or offline?

Put simply social proof is the idea that everyone else is buying this product so I should by it too.

Only 5% of the population are leaders and the other 95% are followers.

We're herding animals. It's a survival instinct.

Being part of a "herd" or group of humans helped to protect us from wild animals and other tribes.

So we feel the safest when we feel like we belong to a herd.

In fact as humans that sense of "belonging" is one of our primary psychological needs.

Buying products or services creates anxiety and fear in us and when we're fearful we subconsciously seek protection and safety.

So our herding instinct kicks in.

And if we see that a whole pile of other people have also bought and are buying this product or service that helps us feel a whole lot safer in our purchase because we know we'll "belong" to a large group of buyers.

That's why it's so important to use testimonials in your sales copy.

It's also why referral marketing is so powerful.

You literally have someone from your buying herd inviting another person to come to a place where they can feel a sense of belonging.

Part 2 of this article is
The Shocking Power Of Social Proof On Video

Also read:
Dan Kennedy Video On Testimonials
Testimonials In Sales Copy: How Do You Place Them For Maximum Sales?

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

Is Communication Breakdown Killing Your Sales?

I was listening to my wife having a Skype conversation with her mother today.

Skype is such a great way to communicate with people on the other side of the world.



Or it would be if you weren't trying to connect two computers on different speed internet connections.

And trying to connect a tech savvy daughter with a tech dunce mother.

The conversation quickly deteriorated into something like "I can hear you. Can you hear me?"

After the first 3 or 4 times this wears thin.

Even my wife is not going to sit on Skype for half an hour repeating "I can hear you. Can you hear me? Do you have your speakers on?" etc etc to her mother.



It's very difficult to have a conversation with someone when you don't think they can hear a word you're saying.

Yet we try to do that online all the time.

We have sales letters, online audio and online video where we're talking away to our prospects but do we really know if they're listening at all?

That's why it's so important to get your prospects online to engage with you and create a 2 way conversation.

You can do this with forums (okay), actual back and forth emails with prospects (better), online chat (better still), or with real phone calls and Skype calls (fantastic).

If the product or service you're selling has a high enough price point and profit you may even go see your prospect in person (best of all).

You can a 2 way conversation started with your prospects and clients simply by sending an email to your list asking them to send you their most pressing question.

Tell them you normally charge for your advice (hopefully you do) but you'll answer their question completely free.

You'll be amazed at some of the questions you get and some of the problems your prospects are having that you've overlooked (there's gold in your prospects' problems).

What you want is to go from you talking constantly to your prospects to engaging your prospects in a 2 way conversation where they can tell you how they feel about your product, what they're real problems and objections are, what they really want and need and where their hot buttons really are.

Many online marketers forget that all marketing is really about persuading real living, breathing, loving human beings.

And the better you get to know those quirky human beings through real interaction the more likely you are to persuade them.

Also read:
How Do You Research Your Sales Letters
J Walter Thompson Knowing Your Prospect
How To Get Into The Mind Of Your Prospect
50 Times The Profit Niche Marketing Online

Gary Halbert Being Accessible Multiplies Sales
Breaking Your Prospect's Sales Resistance
Is The Tone Of Your Copy Killing Your Sales?
Getting To Know Your Prospects

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

Offline Gold Offers Unleashed Free Trial Offer

In this video I reveal an unusual but powerful way to use a free trial offer in an offline business.

You'll also discover how thinking through your sales process can help you create breakthroughs in your marketing...

Ask yourself the questions:

Who are my prospects?
What is it like for your prospects to buy from me?
What emotions do my prospects feel during that buying experience?
How can I improve that buying experience for my prospects and clients?
How can I make it dead easy for my prospect to make that critical buying decision?

Taking the time to answer these key questions honestly can give you some profound insights into making over your whole marketing process.

Also see:
Offers Unleashed: Free Offline Gold Report
FREE Report: 3 Secrets Of Persuasion Online
How To Get Into The Mind Of Your Prospect
How To Grab Attention Without Over-Hyped Language
Is This Copywriting Mistake KILLING Your Sales?

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

Mike Filsaime 7 Figure Code Mistake?

Mike Filsaime just realeased his 7 Figure Code Report as a completely FREE gift along with his process maps from this 16 DVD seminar and a printed copy of the Butterfly Marketing Manuscript normally sold at $97.

All 3 products are excellent Mike is actually giving them away in exchange for shipping and handling costs.

You also get a free copy of Mike's MarketingDotCom magazine.

And as soon as you take up Mike's free gift offer you're automatically subscribed for monthly billing to his magazine for $29.95 a month starting 30 days after you first order.

This is a powerful marketing method called "forced continuity".

It's a method I explain and recommend in the product Offers Unleashed but I believe Mike has made a marketing error in the way he's promoting this offer.

Why?

The gift offer is fantastic.

A great new report $297 value plus process maps plus a printed copy of the Butterfly Marketing Manuscript all for the modest cost of shipping and handling.

That is exceptional value but here's the mistake.

The real product is the magazine and it's not made perfectly clear in the sales page that you'll be subscribed to the magazine if you take up the gift offer.

Worse still there is no real attempt to sell you on the exceptional value of this magazine.

If you want your paid subscribers to stay paid subscribers they really need to be sold in advance on the idea.

You want them sweating blood over getting every issue of your magazine.

You want them checking their mailbox three times a day waiting eagerly for it to arrive.

With Mike's current promotion you barely know what's in it and it plays second fiddle to the bonuses.


Finally one issue is unresolved in the sales copy for this offer...the reason why.

If Mike sold you on the fantastic information in his MarketingDotCom magazine and said the reason he's giving you these great gift offers is to entice you to try the magazine at his risk that's believable.

You can see what is in it for him.

But the way the offer is framed now it almost seems like he's pulling a fast one on you.

He doesn't tell you in the video or the initial sales letter that there's on ongoing subscribition.

It is clearly outlined in the order form though and to Mike's credit he tells you exactly how to cancel your subscription too.

But why not feature this?

Sell the magazine. Tell prospects they get a free issue.

Tell them they can cancel any time in the next 30 days without paying a cent if they don't think the magazine is exceptional value.

Tell them all it takes is a simple phone call. In fact they can cancel any time even after they're paid subscribers. Again just a simple phone call.

Tell them you know they're not going to want to cancel after they read the first issue and that's why you're willing to give them all these fantastic products free.

You know they'll want to become a paid subscriber.



Now I know Mike has a strategy for upselling the people who order this special 7 Figure Code gift and I know that strategy could conceivably make him more profits than his magazine subscription.

But I also think if you're going to put your clients in a forced continuity program you need to sell that program to them so they'll stay on it and so they don't feel like you were trying to hoodwink them.

I should also say in summary that I think Mike's products are outstanding and he is a marketer of honesty and integrity.

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

Victor Schwab: 5 Fundamentals Of A Good Advertisement

The advertising and copywriting genius Victor O. Schwab outlined the 5 fundamentals for writing a good advertisement:

1. Get Attention
2. Show People An Advantage
3. Prove It
4. Persuade People To Grasp This Advantage
5. Ask For Action

This simple outline from Schwab's masterpiece "How To Write A Good Advertisement" really is spot on.

The only addition I would make is to point out the biggest secret to really getting attention, showing an advantage your prospect would be interested in and persuading them to grasp that advantage is to gain an intimate knowledge of your prospect before you write a word of your ad.

Schwab also elaborated on each of these principles.

1. Get Attention:

Schwab said the most reliable way to get attention is by using a powerful headline.

Good headlines use specific place names and numbers, they're highly targeted to a specific prospect and they draw a reader into the body copy.

Schwab also believed that a headline should be as long as it needs to be to grab the attention of your prospect.

Many of Schwab's most successful headlines were quite long.

He also warned against getting "arty" in your ads.

Advertisements (and online sales letters) that look too much like highly produced ads can often decrease your sales response.

You want your ads to closely resemble what your prospects would normally read.

Schwab also points out that large, simple photographs of people, children and animals get more attention.

He also reveals that having a picture of your product IN USE doing something, accomplishing something that appeals to the reader is more likely to get attention.


2. Show People An Advantage

Victor Schwab said there is one question prospects have above all others when they're reading an ad for your product or service:
"What Will It Do For Me?"

You need to put yourself in your prospect's shoes when you're writing an ad and work out what THEY want...what major hidden motivators will drive them to buy your product.

Schwab also listed some of the basic human desires you should be aware of including:
# Money and a better job
# Security in old age
# Popularity

# Praise from others
# More comfort
# Social advancement

# Improved appearance
# Personal prestige
# Better health
# Increased enjoyment

You don't try to sell the powerful stain removing power of a new kitchen cleaner.

You sell the "admiring looks on the faces of your friends when they see your kitchen sparkling like it was brand new and never used".

Schwab also stresses the vital importance of giving people a real reason to keep reading your ad in the first paragraph.

My own tests have shown that rewriting that key opening line can dramatically increase your sales.


3. Prove It

Schwab points out that most people will not believe what you tell them in an ad unless you prove it with facts, figures, testimonials, scientific proof and any other method you can devise.

Even more important Schwab reveals a huge secret: while most prospects will buy for deeper emotional reasons they want to justify their purchase with hard facts.

That's where proof becomes especially valuable.

Proof also helps build belief in your prospect fueling those emotional desires to buy.

While we might believe that we buy on logic the truth is the heart dictates to the head when it comes to most of our buying decisions.



4. Persuade People To Grasp This Advantage

One of the key methods Schwab recommends is to sum up the emotional and logical reasons your prospect should buy then help them picture themselves already enjoying the benefits of your product or service.

In modern copywriting terms we call this "future pacing".

Once your prospect is already imagining himself and the life he'll have when he already has your product he'll be especially eager to buy it.

And that leads to:



5. Ask For Action

In his book Advertising For Immediate Sales John Caples once wrote:
"There are a lot of good advertisements that are weak in the final urge to act. They are like salesmen who are charming talkers but weak closing men. If they had the right stuff they would pick the reader up by the collar of his coat and the seat of his trousers and stiff-arm him into a showroom."

You need to tell you prospect exactly what to do to buy your product.

And you need to make it simple, easy and specific.

Most important of all the call to action in your sales copy needs to get your prospect to act NOW.

Any delay and the chances are that you'll lose the sale altogether.


Also read:
Sales Letter Format
J Walter Thompson Knowing Your Prospect
41% Response From This Headline Secret
Turning Tables And Captions In Your Copy To Gold
Online Video On Your Sales Letters
Powerful Emotional Triggers


Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

How Do You Search Engine Optimize Your Pages?

I was asked recently how do you optimize your pages so you get top rankings in search engines like Google and Yahoo?

I've been fortunate enough to work with a couple of the world's leading SEO experts and while this list is hardly comprehensive it will give you a great start when you're creating pages to capture those top rankings:

1. Make a list of long tail keyword phrases that show the people searching for them are likely to buy your product.

There are many keyword tools out there.

Maybe try this free one...
http://tools.seobook.com/keyword-tools/seobook/


2. Create one single page optimized for each keyword phrase with 250-600 words of content about that keyword phrase.

Also if you have photos video, audio or anything else on the page it helps if the names of those files include your keyword phrase and it helps even more if the content of those files are about your keyword phrase.


3. Probably the most important thing. Be sure the title that appears in the browser window is exactly the same as your keyword phrase for the page.

So if your keyword phrase was "sell your home book" then the title tag in the html on your page would be:
Sell Your Home Book
inside the appropriate html title tags.


4. It does help to have a well written enticing Meta description tag in the html of your page too.

This is often what your prospect will see in the listings of search engine results.

So in the example above your meta description in the html of your page might look like this...
"Groundbreaking book reveals how you can sell your home in 3 weeks or less and get 10% to 30% above market price. Download the first chapter on this page FREE."
inside the appropriate html meta content description tags.


5. Get some backlinks to each page from pages that have related content and are already indexed in Google and other search engines.

It helps if the hyperlink includes your keyword phrase but it's no longer necessary.

These days it is very easy to get backlinks by posting on related blogs and forums, putting videos on youtube, and content on social media sites like Facebook and Myspace.


6. Link related pages of content you create to each other (if that fits in with your website marketing strategy).

Also read:
SEO And Sales Pages

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

Andrew Cavanagh: A Marketing Great

In the report Offline Gold: How The US Government Will Book Your Clients For You marketing consultant David Preston labeled me (Andrew Cavanagh) as "one of the marketing greats".

David also said: "There are many, many methods you can use to bring new clients to you. Andrew Cavanagh and Willie Crawford are two of the best there are in that arena."

"Everything you need to generate six figures is in the Offline Gold package."

"It's a straightforward workable approach that works well IF you start it."


Clearly David Preston is a genius but my wife isn't too keen on his analysis and here's why:

As soon as I read about how I was now a "marketing great" I told my wife that she should bow down to me and grovel at my feet (strangely she refused).

I also pointed out that with my newfound marketing greatness I would no longer have to work.

I could just lie around the house surfing the internet and play table tennis at the local club whenever I felt like it.

Her comment was "So how is that different to what you do now?"

I get no respect in my own home I tell ya. No respect at all.



But I got to thinking about that title "marketing great" and I think I should tell you a few secrets I discovered many, many years ago hanging out with guys who were considered "gurus" or had achieved a certain level of fame and prominence.

1. At their core everyone is just an ordinary person with their own strengths and weaknesses.

Many of the people you're mentally putting on a pedestal could actually have LESS skill and talent than you.

They're just further along and have taken more action that's led to a successful result than you have.

Realizing this can boost your confidence enormously if you're stuck in the "guru trap" of following someone's advice without ever applying your own intelligence, ingenuity and judgment.


2. We have a tendency to make assumptions about the income and net worth of people based on their prominence. That's a big mistake.

The "copywriting great" Gary Halbert spent much of his life periodically broke mainly because he spent his money so fast.

Legend has it that at one time Gary managed to spend $20 million in just 2 years to get himself back to broke again.

Your net worth and income rely on a whole pile of factors and many can have nothing to do with business.

The problem is with the thinking "if only I was at his level then I'd be rich and happy".

Most people who've achieved "extraordinary success" will tell you (if they're being dead honest) that wealth and success sneak up on you gradually and when you get there your personal experience is not hugely different.

You wake up, you eat (hopefully), you work, you play (hopefully), you sleep.

Forget about the fantasy that someone has a better life than you and start setting yourself some personal income and lifestyle goals.

Goals that will suit you.

Decide what kind of lifestyle you want how much money you need to earn to make it and how many hours you want to work to make it.

Leave yourself time for your family and your children. Time for the things you like to do that make your life fulfilling.

And remember above all remember that the only life that is truly fulfilling is a life of service to others.

Also read:
Offline Gold For The Online Marketer
The Law Of Common Sense Money Making
Why Some People Get Rich Online FAST
A Vital Key To Rapid Financial Freedom

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

FREE Gary Halbert Audio Download

Below you can download a full 31 minute audio from copywriting and direct marketing genius Gary Halbert completely free.

In this audio Gary talks about what he believes is the safest selling formula:

1. A small lead generating ad followed up by...

2. A multi-page direct response sales letter selling one product.

Gary says you want to focus on selling one thing to one person at one time.

Right click and save on this link to download your 31 minute MP3 audio of Gary Halbert speaking live...
Gary Halbert Free Audio Download

Also see:
The Power Of Strategic Offers In Marketing
Gary Halbert Video: Triple Your Online Orders?
Gary Halbert: Being Accessible Multiplies Sales
Gary Halbert Copywriting
Breaking Your Prospect's Sales Resistance

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

16 Free Dan Kennedy Videos: System Seminar

Ken McCarthy introduces marketing and copywriting master Dan Kennedy at the System Seminar in this free video.

Ken explains how the internet is a direct marketing industry and there are few experts with more direct marketing knowledge based on real, live experience than Dan Kennedy...

One of the biggest secrets Ken McCarthy reveals is that compared to the size of the direct marketing industry internet marketing is still tiny.

To really make a substantial income and build a substantial business you should be focusing on marketing through multiple media...the internet, direct mail, telemarketing, fax marketing, newspaper and possibly radio and television.

If paying for advertising isn't profitable after testing many of these media can be reached by creating a free publicity campaign.

In the posts that follow this one you'll find 17 more free videos from Dan Kennedy speaking at the system seminar and revealing his insights into direct marketing and how it relates to internet marketing...

1. Principles Of Selling NEVER Change
2. It's ALL Direct Response Marketing: Internet, Direct Mail...
3. Why What You Have Is NOT A Business
4+5. The Fortune In Combining Online And Offline Marketing
6. How To Make Big Income From A Small List
7. The Single Focus Offer Online
8. Copywriting Is Salesmanship In Print Or On A Website
9. Dan Kennedy Video Headlines
10. The Greased Chute Sales Letter
11. Dan Kennedy Irresistible Offers
12. Deadlines And Using Urgency To Sell
13. When Should You Use Email?
14. The Power Of A Sequence In Direct Mail And Email
15. Dan Kennedy Video On Testimonials
16.Dan Kennedy Video Guarantee

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

Dan Kennedy And Technology

In this funny video master marketer and copywriter Dan Kennedy reveals his aversion to technology...

Dan is funny but he's not stupid.

He was a pioneer in Television infomercials, fax marketing and 1800 number marketing...all relatively high tech marketing methods when they were first developed.

It's important as a marketer to realize that any marketing method you use is just another media and you should try to harness the strengths of each method without being entirely dependent on one.

Having multiple marketing methods through multiple media gives your business stability.

Also if you have an aversion to any kind of media or marketing method seriously consider hiring or doing a joint venture with someone who is highly skilled in that area.

The marketing method you avoid could end up being a huge blockbusting profit center for your business and the only way you'll know is to test it in a way that gives that method a reasonable chance of success.

Also read:
FREE Report: 3 Powerful Secrets Of Online Copy
FREE Report And Video: 3 Secrets Of Persuasion
Radio Copywriting
Multi Step Marketing To Explode Your Profits
Joint Ventures
6 Rules To Creating A Killer Press Release
50 Times The Profit Niche Marketing Online

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client