Web 2.0 and marketing

If you haven't heard Web 2.0 is using the interactive nature of the web to improve the user experience.

Marketers are now racking their brains trying to come up with a multitude of ways to cash in on this Web 2.0 phenomenom.

So how do you make money online using Web 2.0?

I think the problem here is we’re trying to find ways of making money out of web 2.0 instead of trying to find ways to improve and enhance our service to our clients using web 2.0.

When you focus on the end point - the ultimate outcome you want for your clients and the steps they need to take to get there then you can find a multitude of ways to use emerging technology.

I fundamentally disagree with what is currently believed to be the “bottom line” in business - financial profit measured in dollars.

Business was designed to serve people.

We should not be servants to business (or profits).

When you design your business with the fundamental of serving people in mind even if you don’t always make substantial profits you do always give something very valuable back to your society.

And ironically you’re far more likely to create profits and stability in a business that is centered around giving service to people.

Web 2.0 is not another way to make money - it’s another tool to serve living, breathing, loving people.

Kindest regards,
Andrew Cavanagh

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