Jay Abraham Video Add Value To Info Products

Jay Abraham reveals in this video the process he uses to add value to an information product.

He also talks about the vital importance of genuinely caring about the welfare of your clients and prospects and providing them with a product or service that will enhance their lives.

This video from Jay Abraham at the World Internet Seminar runs for 3 minutes and 59 seconds...

Download a $295 report from Jay Abraham completely FREE here...
Jay Abraham pdf

Jay talks about listing all the experience, seminars and investment that went into gaining the knowledge required to build the information product you're selling.

This reminds me of a piece of copy I wrote recently for Maximize Your Exit creator Harvey Zemmel.

Harvey is offering an exclusive mentoring service helping business owners to build and sell their businesses at the maximum possible price.

I asked Harvey "how much have you spent on marketing seminars, programs and consulting over the last few years to build the knowledge and expertise you need to give this mentoring?"

The answer: well over $1,000,000.

I also asked him "how much do you invest in personal mentoring yourself?"

The answer: $250,000 a year.

To put that in perspective Harvey had invested more than most people will save in a lifetime on marketing and business seminars and consulting.

And he was currently investing more in personal mentoring in a year than most people will ever make in personal income.

When you dig you can find some heart stopping information.

Also read...
Jay Abraham pdf
How Do You Research Your Sales Letters?
Information Marketing

This One Simple Question Can Lead To A Whole Range Of Information Products

Jay Abraham Video: How To Use Amazon To Write Great Copy
Jay Abraham Luger Sales Letter 20% Response
Jay Abraham Claude Hopkins Schlitz Beer And Preeminence

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

Action Photos Dramatically Increase Response

Can the right photo or caption explode your sales?

The simple answer is yes.

Recently we split test a new caption under a photo that increased response by 71.81%.

A few words under a photo.

My friend Australian copywriter Jesse Forrest swears by the use of action photos after several split tests in newspaper ads where changing the photo increased sales by 100%, 200% or more.

Why are action photos and captions so important?

Watch your own habits when you skim a newspaper or a web page.

Interesting pictures draw your eye and immediately after looking at the picture you read the caption.


One of the biggest keys is to have a caption that draws your reader into your ad copy.

But even more important is to use a photo supporting and adding to your sales copy.

Instead of a head shot have a picture of the product's creator using the product or helping a client use the product.

If it's martial arts copy have a photo of the product's creator breaking a brick in two with his bare hands and a caption underneath something like...

"Bruce Lee breaks this brick in two using the 'power force' secret revealed on this page."

The photo captures the attention of your ideal prospect and the caption forces that same prospect to read the body copy.

That's how you increase response with an action photo.

For the secrets of using pictures from one of the greatest ad men in history read...
Max Sackheim and the Power Of Action Photos
Also read...
Turning Tables And Captions In Your Copy To Gold

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

Max Sackheim And The Power Of Action Photos

Many years ago the famous adman Max Sackheim ran an ad to capture clients called "Seven Deadly Advertising Mistakes".

Deadly Advertising Mistake Number 3 was:
Using Pictures That Do Not Talk.

Max Sackheim writes:

Twisting the old Chinese adage "10 words are worth a thousand pictures...if they're the right words and the wrong pictures!"

Unless an illustration is self explanatory or gives meaning to words it shouldn't be used.

If a picture doesn't tell a story itself or doesn't complete the story told by the headline it isn't the right picture.

To use illustrations merely because "an ad ought to have a picture in it" is one of the greatest of all advertising fallacies.

Illustrations are most quickly read. Therefore they must be right and therefore it is better to use no picture than to use the wrong one.

If a photograph or drawing doesn't tell a story it may make the entire ad seem unimportant.

In plain words an "addy" illustration frequently destroys the desire to read.

It labels an ad just another ad.

It may be so attractive that it focuses attention on itself at the expense of the product advertised.

If an illustration meets the requirements of copy it's good.

Ask yourself "Is it news?"

Does it convey a promise?

Does it enlighten or entertain?

Is it closely related to the theme of the ad or is it "lugged in"?

Is it being used just because it's attractive or "cute" or to "arouse curiousity"?

A picture must do a job to earn its space value! There must be a valid reason for its use.

If an ad is "dry and uninteresting" without a picture there may be something wrong with the headline or the theme.

A picture should be a plus not a crutch!

Whenever an intelligent advertiser faces a crisis he really tries to do a selling job.

Fancy pictures are discarded. "Beautiful layouts" are thrown out.

He fights to sell.

Well isn't the problem of more sales critical to most companies?

Why not treat sales as a crisis?

We have no quarrel with art directors but they shouldn't be permitted to dominate advertising. Pictures and copy must fit.

If they are misfits they are costly and ineffective. Pictures must TALK.

In actual tests we have proved than even color advertising can be less effective than black and white...perhaps because color frequently emphasizes the addiness of an ad.

Deadly Advertising Mistake No. 3 is to permit a silent picture or inappropriate layout to be used.

Tell your story first, then use a picture that fits...or none.

Also read...
Action Photos Dramatically Increase Response

Kindest regards,
Andrew Cavanagh

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client

A Powerful $20 Million Low Key Sales Presentation

The video below is an excellent example of a low key sales presentation that worked to secure $20 million dollars in funding from the US government (6 minutes 50 seconds)...

As a copywriter you can learn a lot from this presentation.

First of all the speaker is obviously 100% genuine about what he says.

He believes in it and is 100% committed to it.

Second he uses one of the most powerful principles out of Dale Carnegie's book How To Win Friends and Influence People (highly recommended reading for copywriters).

He "Makes An Appeal Everybody Likes" by appealing to the nobler motives.

J Pierpont Morgan observed that a man usually has 2 reasons for doing something: one that sounds good and a real reason.

The man himself will think of the real reason, Morgan said. You don't have to emphasise that.

But all of us, being idealists at heart, like to think of the motives that sound good.

So to persuade people appeal to their nobler motives.


Finally this presentation finishes with a simple poem that demonstrates in an emotive way the value of what the speaker is selling.

If you're learning to write copy for video, radio or live sales presentations don't underestimate the power of an emotion tugging poem or prose.

I've used this method many times and many of the world's great speakers use it.

Kindest regards,
Andrew Cavanagh

P.S. Also read...
Low Key Copywriting Sells
How To Grab Attention Without Over Hyped Language
Is This Copywriting Mistake Killing Your Sales?
The One Book You Must Read To Be A Great Copywriter
Copywriting and Online Video
YouTube Marketing

Free Audio "13 Secrets
Of Online Copy"
Email:
Name:

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business


Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client