Online Video On Your Salesletters

You can multiply your response rate with well designed online video on your salesletters.

But most online marketers are not even touching the potential here.

How do you get the most out of online video on your salesletter?

1. Use the media effectively.

With online video you can SHOW that your product works...real live proof right before your prospect's eyes.

So dramatize the most powerful feature or benefit of your copy.

We have thousands of fantastic examples we can use of dramatizing features...just look at some of the great television ads.

Here's an example of the power of the glue Araldite that doesn't have to use a single word to get its message across...

You can also use online video to power up other areas of your online copy.

But to do that you really need to understand a few of the vital components of an effective salesletter.

2. You can use a video to increase your credibility.

Establishing your credibility to sell the product you're promoting in the sales letter is a huge key to getting prospects to buy.

This is even more powerful if you state your credibility in a story...

"When I was appearing regularly on 40 radio stations across Australia I did a show that revealed" etc.

That would be a perfect lead in for a course on how to get free publicity.

Can you state your credibility as a lead in to a story?

3. And that's another key...telling stories in video can be very powerful.

It drags your viewer in and even if you don't have live video you can use photos on the screen to bring the story to life.

Obviously stories that demonstrate the benefit of using your product are the most likely to persuade your viewer to buy.

4. Establish value.

If you're selling your product for $100 and you can establish in your video that it will be worth $1,000 or more to your prospect that is powerful salesmanship.

5. A call to action.

You can ask your prospect to buy or optin in your video.

Or you might simply tease them into reading the section of the salesletter below the video.

But it is vital to get your prospect to take the next step.

That makes your video far more powerful.

Also read...
Multiply The Impact Of Your Sales Message
YouTube Marketing
Famous David Ogilvy TV Ad
A Powerful $20 Million Low Key Sales Presentation

Kindest regards,
Andrew Cavanagh

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

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