Powerful Emotional Triggers
We all have powerful emotional triggers built from years of conditioning and these triggers can have an amazing effect on our behavior.
Watch this 3 minute video as an Australian comedian hijacks the intercom in various stores.
And especially watch what happens in the final store and think of the triggers that might be involved...
In this video you'll notice that every one of his "community announcements" is ignored except the last one.
No one stops playing the poker machines and goes home. No one stops shopping.
They ignore both these announcements despite the fact that both make perfect, logical sense and are actually recommending actions that will almost certainly benefit the people they're directed at.
But when this comedian asks for everyone to stand still, bow their heads and observe one minute's silence the compliance level is near 100%.
Why?
Nearly every year as a child at school you probably observed one minute's silence on memorial day.
You stood still, bowed your head and kept your mouth shut.
You quickly learn that speaking, acting jovial or doing pretty much anything except somberly observing that minute's silence is heavily frowned upon.
It's showing a lack of respect to "those who died for us" or "those who died on foreign soil to preserve our freedom."
So when we're asked in an official sounding way to bow our heads and observe a minute's silence there's a VERY high chance we'll do it.
Because not doing it makes us very uncomfortable...it's an emotional trigger.
In your sales copy and your marketing you can use emotional triggers in a similar way.
You can find where your prospects' hot buttons are and use them in an ethical way to make your prospects behave the way you want them to.
You can make your triggers as effective as asking for a minute's silence.
Also read...
Any Excuse Will Do: "Reason Why" Free Video
The Secret Of Assigning Ownership
Gary Halbert Video: Breaking Your Prospect's Sales Resistance
41%+ Response From This Headline Secret
Why Is Story Telling So Effective
Kindest regards,
Andrew Cavanagh
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog
Products From Andrew Cavanagh:
Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?
Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City
$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)
Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business
Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells
$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7
Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client
Watch this 3 minute video as an Australian comedian hijacks the intercom in various stores.
And especially watch what happens in the final store and think of the triggers that might be involved...
In this video you'll notice that every one of his "community announcements" is ignored except the last one.
No one stops playing the poker machines and goes home. No one stops shopping.
They ignore both these announcements despite the fact that both make perfect, logical sense and are actually recommending actions that will almost certainly benefit the people they're directed at.
But when this comedian asks for everyone to stand still, bow their heads and observe one minute's silence the compliance level is near 100%.
Why?
Nearly every year as a child at school you probably observed one minute's silence on memorial day.
You stood still, bowed your head and kept your mouth shut.
You quickly learn that speaking, acting jovial or doing pretty much anything except somberly observing that minute's silence is heavily frowned upon.
It's showing a lack of respect to "those who died for us" or "those who died on foreign soil to preserve our freedom."
So when we're asked in an official sounding way to bow our heads and observe a minute's silence there's a VERY high chance we'll do it.
Because not doing it makes us very uncomfortable...it's an emotional trigger.
In your sales copy and your marketing you can use emotional triggers in a similar way.
You can find where your prospects' hot buttons are and use them in an ethical way to make your prospects behave the way you want them to.
You can make your triggers as effective as asking for a minute's silence.
Also read...
Any Excuse Will Do: "Reason Why" Free Video
The Secret Of Assigning Ownership
Gary Halbert Video: Breaking Your Prospect's Sales Resistance
41%+ Response From This Headline Secret
Why Is Story Telling So Effective
Kindest regards,
Andrew Cavanagh
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog
Products From Andrew Cavanagh:
Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?
Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City
$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)
Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business
Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells
$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7
Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client