This Opening Line Sold Over $2 MILLION

How important are opening lines?

This opening line from a piece of offline sales copy by Clayton Makepeace made well over $2 million dollars in sales in the first year and turned Weiss research into a powerhouse in the financial field...

"While urging you to buy their shares, top executives at MICROSOFT... CISCO ... GENZYME ... SYMANTEC ... SEIBEL SYSTEMS ... RED HAT ... YAHOO ... and many other high tech companies ... are quietly dumping BILLIONS of dollars-worth of their companies' stock!"

This kind of opening line to your copy reminds me of what you might hear on a "tell all" style TV current affairs program (maybe even on 60 minutes).

When I was appearing on radio more regularly my host asked me a few times to do a show on various topics.

They were all topical and verging on this expose' style.

And they all elicited a huge response when we went to air

The show goes to 40 radio stations across Australia and they allow me to make a full pitch inside the show so I measured response in real live sales.

When I asked the host where she got these great story ideas she just said "I get most of my ideas from the current affairs show on TV".

Can you tie your copy into some edgy news story?

Can you create a more powerful opening line by using this expose' "news" based style.

It's worth considering.

For more on how the power of opening lines could double your sales online check out this post...
Opening Lines In Sales Copy

I talk more about opening lines in this post...
Secrets To Story Telling That Multiplies Your Sales

And also this fabulous post...
Ted Nicholas Famous Letters

Kindest regards,
Andrew Cavanagh

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

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