This Opening Line Sold Over $2 MILLION
How important are opening lines?
This opening line from a piece of offline sales copy by Clayton Makepeace made well over $2 million dollars in sales in the first year and turned Weiss research into a powerhouse in the financial field...
"While urging you to buy their shares, top executives at MICROSOFT... CISCO ... GENZYME ... SYMANTEC ... SEIBEL SYSTEMS ... RED HAT ... YAHOO ... and many other high tech companies ... are quietly dumping BILLIONS of dollars-worth of their companies' stock!"
This kind of opening line to your copy reminds me of what you might hear on a "tell all" style TV current affairs program (maybe even on 60 minutes).
When I was appearing on radio more regularly my host asked me a few times to do a show on various topics.
They were all topical and verging on this expose' style.
And they all elicited a huge response when we went to air
The show goes to 40 radio stations across Australia and they allow me to make a full pitch inside the show so I measured response in real live sales.
When I asked the host where she got these great story ideas she just said "I get most of my ideas from the current affairs show on TV".
Can you tie your copy into some edgy news story?
Can you create a more powerful opening line by using this expose' "news" based style.
It's worth considering.
For more on how the power of opening lines could double your sales online check out this post...
Opening Lines In Sales Copy
I talk more about opening lines in this post...
Secrets To Story Telling That Multiplies Your Sales
And also this fabulous post...
Ted Nicholas Famous Letters
Kindest regards,
Andrew Cavanagh
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog
Products From Andrew Cavanagh:
Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?
Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City
$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)
Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business
Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells
$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7
Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client
This opening line from a piece of offline sales copy by Clayton Makepeace made well over $2 million dollars in sales in the first year and turned Weiss research into a powerhouse in the financial field...
"While urging you to buy their shares, top executives at MICROSOFT... CISCO ... GENZYME ... SYMANTEC ... SEIBEL SYSTEMS ... RED HAT ... YAHOO ... and many other high tech companies ... are quietly dumping BILLIONS of dollars-worth of their companies' stock!"
This kind of opening line to your copy reminds me of what you might hear on a "tell all" style TV current affairs program (maybe even on 60 minutes).
When I was appearing on radio more regularly my host asked me a few times to do a show on various topics.
They were all topical and verging on this expose' style.
And they all elicited a huge response when we went to air
The show goes to 40 radio stations across Australia and they allow me to make a full pitch inside the show so I measured response in real live sales.
When I asked the host where she got these great story ideas she just said "I get most of my ideas from the current affairs show on TV".
Can you tie your copy into some edgy news story?
Can you create a more powerful opening line by using this expose' "news" based style.
It's worth considering.
For more on how the power of opening lines could double your sales online check out this post...
Opening Lines In Sales Copy
I talk more about opening lines in this post...
Secrets To Story Telling That Multiplies Your Sales
And also this fabulous post...
Ted Nicholas Famous Letters
Kindest regards,
Andrew Cavanagh
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog
Products From Andrew Cavanagh:
Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?
Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City
$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)
Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business
Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells
$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7
Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client