The Greased Chute Sales Letter
In this free video Dan Kennedy explains why any sales letter should be just like a sales presentation from a live salesman.
It should lead your prospect in a structured way gradually building belief and proof and building desire for your product.
Then your sales letter should have a call to action.
This whole process should be as smooth and finely crafted as possible similar to the analogy the great copywriter Joe Sugarman used of your sales letter being like a slippery slide at a playground covered with grease.
Your prospect gets on and slides all the way down to buying without any resistance.
The greased chute...
Some of the biggest keys to creating the greased chute in your sales letter are:
1. A great headline and prehead.
2. A powerful opening line or paragraph.
3. An eye catching highly targeted "action" image with story appeal.
4. Writing your sales letter in the form of a story.
5. Bullets that tease your reader into a white heat of desire for the information or product you're selling.
6. A powerful offer
7. Compelling testimonials.
8. A compelling call to action with a deadline.
9. A guarantee
10. Highly targeted free bonuses.
11. A P.S. that drags your prospect back in and entices him to buy right now.
Also read:
Sales Letter Format
Multiply The Impact Of Your Sales Message
Kindest regards,
Andrew Cavanagh
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog
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It should lead your prospect in a structured way gradually building belief and proof and building desire for your product.
Then your sales letter should have a call to action.
This whole process should be as smooth and finely crafted as possible similar to the analogy the great copywriter Joe Sugarman used of your sales letter being like a slippery slide at a playground covered with grease.
Your prospect gets on and slides all the way down to buying without any resistance.
The greased chute...
Some of the biggest keys to creating the greased chute in your sales letter are:
1. A great headline and prehead.
2. A powerful opening line or paragraph.
3. An eye catching highly targeted "action" image with story appeal.
4. Writing your sales letter in the form of a story.
5. Bullets that tease your reader into a white heat of desire for the information or product you're selling.
6. A powerful offer
7. Compelling testimonials.
8. A compelling call to action with a deadline.
9. A guarantee
10. Highly targeted free bonuses.
11. A P.S. that drags your prospect back in and entices him to buy right now.
Also read:
Sales Letter Format
Multiply The Impact Of Your Sales Message
Kindest regards,
Andrew Cavanagh
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog
Products From Andrew Cavanagh:
Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?
Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City
$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)
Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business
Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells
$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7
Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client