The Greased Chute Sales Letter

In this free video Dan Kennedy explains why any sales letter should be just like a sales presentation from a live salesman.

It should lead your prospect in a structured way gradually building belief and proof and building desire for your product.

Then your sales letter should have a call to action.

This whole process should be as smooth and finely crafted as possible similar to the analogy the great copywriter Joe Sugarman used of your sales letter being like a slippery slide at a playground covered with grease.

Your prospect gets on and slides all the way down to buying without any resistance.

The greased chute...

Some of the biggest keys to creating the greased chute in your sales letter are:

1. A great headline and prehead.

2. A powerful opening line or paragraph.

3. An eye catching highly targeted "action" image with story appeal.

4. Writing your sales letter in the form of a story.

5. Bullets that tease your reader into a white heat of desire for the information or product you're selling.

6. A powerful offer

7. Compelling testimonials.

8. A compelling call to action with a deadline.

9. A guarantee

10. Highly targeted free bonuses.

11. A P.S. that drags your prospect back in and entices him to buy right now.

Also read:
Sales Letter Format
Multiply The Impact Of Your Sales Message

Kindest regards,
Andrew Cavanagh

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

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