Copywriting Prices

What sort of price can you expect to pay for good copywriting?

First you have to keep in mind the value of a good sales letter or optin page.

If good copy increases your conversion rate by just 1% that can make a HUGE difference to your overall profits.

A higher conversion rate increases your nett profits, the price you can bid for in pay-per-click campaigns and makes it more profitable for list owners to do joint ventures promoting your products.

Here's a guideline for current copywriting prices online.

In a recent survey the average online copywriter is charging US$2,500 to $3,500 for a short online sales letter with a large group of copywriters charging in the $5,000 to $10,000 range.

Leading copywriters are charging $10,000 to $15,000 for a long online sales letter plus 2.5% to 5% royalty.

To hire an exceptional copywriter for long sales copy you're usually better off if you budget in the $5,000+ category and expect to pay a small percentage of turnover as a royalty as well.

Why?

Because there's a HUGE difference in the quality of copy you'll get.

First if you find a skilled copywriter in your niche they're worth the extra few thousand dollars you'll pay.

And while it may seem like you're losing out by paying a royalty the reverse is actually true.

A good online copywriter will give you ongoing suggestions for headline changes and copy changes to split test to improve your conversions.

Paying a royalty is well worth the extra fee for the increase in conversions you'll make from this help over the course of 12 months.

Also read...
27 Copywriting Secrets Revealed In These Samples Of Online Copywriter Andrew Cavanagh

Kindest regards,
Andrew Cavanagh


More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?


Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City


$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)


Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business



Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells


$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7


Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client


Gary Halbert Being Accessible Multiplies Sales

We buy from people we trust.

How do you build trust?

Gary Halbert reveals one simple and effective method in the free video below...being more accessible.

This video runs for 1 minute and 42 seconds...


With your online marketing you can become more accessible by giving your prospects a live phone number they can call.

Even if your prospects don't have a number they can call you on knowing that they can call gives them a sense of security.

Other contact methods are also valuable.

You can have live online chat.

You can answer your emails quickly (this seems obvious but you'd be amazed at how slowly many online businesses answer their emails).

If you're getting a lot of traffic online or planning to get a lot of traffic you may want to use an online help desk so you don't get deluged with spam.

There are many ways you can increase your contact with your prospects.

Having a live phone number as an ordering option can also multiply your sales...
Gary Halbert Video - Triple Your Online Orders
Gary Halbert Video - Triple Your Online Orders Part 2

Kindest regards,
Andrew Cavanagh

P.S. Here's another video from Gary Halbert...
Gary Halbert Copywriting


More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?


Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City


$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)


Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business



Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells


$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7


Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client


Gary Halbert Copywriting

In the free video below the late great Gary Halbert reveals probably the most important copywriting secret...

Put simply if you really want to create marketing and copywriting that sells you need to know what your prospect wants.

As Gary Halbert says "how many of the men in this room are addicted to knitting?!"

This free Gary Halbert video runs for 4 minutes and 58 seconds...


When you take the time to really get to know your prospects you massively increase your chances of creating a product or service they'll be eager to buy.

You also make it far easier for yourself to write copy that pushes their hot buttons.

Also read...
How To Get Into The Mind Of Your Prospect
How To Research Your Sales Letters
Gary Halbert Video - Triple Your Online Orders
Gary Halbert Video - Triple Your Online Orders Part 2
Gary Halbert Video - Being Accessible Multiplies Sales


Kindest regards,
Andrew Cavanagh


More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?


Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City


$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)


Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business



Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells


$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7


Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client


Gary Halbert Video - Triple Online Orders Part 2

This is the second part of a 2 part series of videos from Gary Halbert about tripling your online sales by making one simple change to your ordering process.

See part one here...
Gary Halbert Video Triple Online Orders Part 1

In my own experience as a copywriter and marketer there's a lot of real world truth to what Gary is saying in this video (7 minutes 17 seconds)...


If you're selling a high ticket item you should...at the very least...give your prospects the option of a live phone number they can call to place an order.

"Cold" calling guru Ari Galper does over $60,000 in sales a month by using highly trained telephone consultants to follow up on his prospects.

He uses live chat on his site and has his staff immediately call people who enter their phone number asking for more information.

The style is non threatening...his consultants are very much just giving good advice and gathering information...there's no hard sell.



Another dramatic example of the difference between online sales and telephone sales was when I was appearing on a show that fed to over 40 commercial radio stations across Australia.

I tested sending listeners to this show to a web site to sell a product.

And I tested sending those same listeners to a live phone number where they would have to leave their details and have someone call them back (with the sheer volume of calls you get from a show that size you need to do call backs...it's impractical to handle all those calls at once).

10 TIMES as many people would call a live number than would go to a website.

Over 97% of prospects who called the live number would place an order when they were called back.

And with a website was converting at around 10% that means we were only getting 1/100th of the sales driving prospects to a website than we did driving them to a live telephone number.

I don't know about you but I wasn't too happy about doing the same amount of work to get 1% of the sales.



How do the figures stack up with a plain sales letter...giving your prospects the chance to order by phone?

Can you really increase your sales by getting your prospects to order by phone?

I can't share exact figures with you but it should be enough for me to say most of my clients use a live phone number as an ordering option if it's at all cost efficient.

And it's something you should consider testing too.

Kindest regards,
Andrew Cavanagh

P.S. Also watch...
Gary Halbert Video - Being Accessible Multiplies Sales
Gary Halbert Copywriting


More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?


Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City


$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)


Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business



Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells


$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7


Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client


Gary Halbert Video - Triple Your Online Orders...?

Is it possible to triple your online sales by making one small change to your ordering process online?

In the free video below the late great copywriter Gary Halbert explains one of the biggest problems with online ordering...

Prospects "bail out" of online order forms at an alarmingly high rate for a whole variety of reasons.

They might have some kind of trouble entering their credit card details.

They might not have a paypal account or they might not like Clickbank.

They might just get halfway through the whole online ordering process and then have second thoughts.



In the free videos below Gary Halbert says you should get your prospects to call a live telephone number from your sales letter.

He also says making this small change can triple your sales.

Now before you get too excited you do have to keep in mind that giving your prospects a live number to call means you have to man that live phone number.

So this strategy is more likely to be profitable if you're selling higher priced products.

But also keep in mind that the vast majority of people who call by phone to order will actually place an order.

And you have the chance to upsell those prospects immediately.

Here is the first of 2 free Gary Halbert videos (47 seconds)...


Click on the link below for the second video with over 7 minutes of Gary Halbert speaking live.

At this link I also reveal how in multiple promotions over the course of 2 years using phone ordering meant 100 TIMES the sales...
Gary Halbert Video - Triple Your Online Orders Part 2

Kindest regards,
Andrew Cavanagh


More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?


Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City


$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)


Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business



Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells


$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7


Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client


41%+ Response From This Headline Secret

Add 2 simple words to a headline and you can skyrocket your response.

What are these simple words?

Let me tell you a story...

Many years ago Max Hart (one of the partners of the giant company Hart, Schaffner and Marx) was talking to his advertising manager George L Dyer.

Hart was convinced nobody would read long copy but Dyer...being a direct marketing expert... knew beyond a doubt that in most cases long copy would out pull short copy.

And to prove it he bet his boss $10 that he could write a full newspaper size page of solid small type and guarantee Hart would read every word of it.

Hart immediately took the bet.

Then Dyer said "You know I don't even have to write the page to win this bet. I'll just give you the headline...

"The Sordid Details Of Max Hart's secret sex life!"

Hart immediately gave him the $10.



The secret to driving your response through the roof with a headline is personalization.

This can be especially effective when you're using a direct mail piece to put together joint ventures or big deals.

Or online you can use some very simple code to personalize sales letters, optin forms and thank you pages.

Let me give you an offline example that produced a 41% response.

I was volunteering my time and expertise with an organization in my home town of Cairns that helps homeless children here.

And we wanted to get some big business people, politicians, news presenters etc involved in a fundraiser.

So to ensure they read our mail we put the name of each of our prospects in the headline at the top of the page.

eg.

Save Mayor Kevin Byrne
From The Street

See the full letter here...
http://freelanceonlinecopywriter.com/SaveMeFromTheStreet.html

41% of the people sent this letter decided to come on board in some way with the promotion.

More important over 70% of the people sent this letter contacted us in some way to either participate or tell us why they couldn't participate.

As Dale Carnegie wrote "A man's name is the sweetest and most important sound in any language."

(How to Win Friends And Influence People part II, chapter 3)

Brainstorming ways to make your contacts with your prospects and clients more personal can massively increase response rates...and it's a more pleasant way of doing business.

For more secrets on writing headlines read...
4 Eyeball Sucking Headline Secrets
Headline Secrets
Which Of These 2 Headlines Grabs You?

Kindest regards,
Andrew Cavanagh


More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?


Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City


$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)


Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business



Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells


$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7


Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client