Herschell Gordon Lewis

In these 2 free videos master copywriter Herschell Gordon Lewis talks about the vital importance of focusing on getting a real response out of your copywriting instead of worrying about image.

He also tells some fascinating stories from the copywriting past that highlight the incredible power of the technology we have at our fingertips today with the internet...

Herschell Gordon Lewis reveals in this video:

# The shortened attention span of our prospects...

# How important it is to use your copy to get your prospects to perform a specific positive act...

# Why you must leave your ego on the other side of the keyboard.

# Why you must focus on what the product you're selling will do for them.

# Why you must stay alert whenever you see a direct response piece or copywriting or marketing idea.

# The Google secret that has made encylopedias obsolete...

In this second video from Herschell Gordon Lewis you'll discover:

# The amazing way sales copy used to be sent if it was needed the same day...

# How email is now the fastest testing medium on earth...

# The 2 elements you should combine to increase your chances of getting hired in the coming years...

# And a whole lot more.

Enjoy these 2 videos.

Kindest regards,
Andrew Cavanagh

Also see:
Dan Kennedy Magnetic Marketing Free
Gary Halbert Copywriting Video
David Ogilvy FREE 55 Minute Video

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