Should You Email A List That's A Year Old?

Here's a great question:

"If you have an email list on your autoresponder service that you haven't contacted for 3 months, 6 months or even a year or more should you email them?"

My answer:

Absolutely you should email this list.

No matter which way you look at it a targeted list of email subscribers is a potentially valuable asset.

But before you send out an email think through what your subscribers are likely to think when they get that first email from you after so long:

1. Will they have forgotten about you and think the email is spam?

(Be sure to remind them of why they got on the list, what you've given them in the past and why they should read this email).

Acknowledge the fact that you haven't emailed them for a while...that's important.

It helps people go through the process of reminding themselves about who you are and why they signed up with you.

2. Can you design a sequence of emails that will appeal to these subscribers?

If your first email is a pitch it's likely you'll get a lot of unsubscribes and most likely reduce the responsiveness of your list.

A large list of people who never buy from you is not especially useful.

Perhaps you can plan on sending your subscribers quality content once or twice before you promote any product.

You'll build some trust and be more likely to hold on to your subscribers and keep them buying from you long term.

3. Consider anything else that might be an issue for the subscribers on this list.

Really put yourself in their they feel, what they really want.

If it's possible call up a couple of your subscribers on the phone or email them personally and get some feedback about how they're going, what they think of you (if they even remember you), what's important to them and what kinds of things they'd like to get from you in the future.

You could even email them with a gift offer if they're kind enough to fill out a survey for you.

That will help you devise a strategy that's likely to be successful.

Also read:
Email Autoresponder Secrets
Multi Step Marketing To Explode Your Profits
Email Marketing: Quality Lists Versus Quantity
How To Open A Sales Email

Kindest regards,
Andrew Cavanagh

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