Amazing way to market a website offline...?
Here's an amazingly powerful way of using the law of reciprocity in the offline world that you can adapt to create 1 person or an army of people offline marketing your website and making good money for themselves while they do it:
1. A gentleman approached my table and handed me a card.
On the card was a message something like "The person who gave you this card is deaf. This card has instructions for some of the must used sign language. We suggest you give any donation in exchange for the card. Suggested donation $2."
2. The gentleman who gave me the card waited till I read the card and looked up at him and he repeated the line on the card "any donation" politely.
His enunciation was poor suggesting that he could indeed be deaf (a cynical person might have suggested he was faking it).
3. I gave him $2!
4. He said "thank you" and signed it. I notice the first sign on the card was "thank you" so I knew what he was signing to me.
Now this is an amazing marketing strategy that I'm sure could be adapted.
Here are the strengths:
# You can walk into any business like a restaurant, hand the card over and then ask if they mind you giving out the cards to their diners. They will find it very hard to say no to a deaf person but the same method would work if you were collecting for a charity, children or any cause perceived as worthy or selfless.
# The cost of the cards is minimal. Postcard size...say 5 cents or less to print one.
Even if you're getting just 25-50 cents a card you'll make a good profit.
But I would expect most people will hand over the suggested donation.
# The card can lead to a website that has some kind of lead capture and upsell.
This is the real power of the marketing method in my opinion.
If you create a system like this that works you can teach it to someone, have them do it and keep the money they collect.
You get the leads to your website...free, high quality lead generation.
# If you give something of value (like the card teaching sign language) you're also performing a valuable service to the people who get it.
Neat idea all round harnessing the power of reciprocity.
Think of how you can create an information card in your niche that has value then start handing it out yourself or get cute kids to make money handing it out, get someone who wants to make extra cash handing it out etc.
Also read:
The Fortune In Combining Online And Offline Marketing
How To Sell Internet Marketing To Local Businesses
How To Make A Great Living As A Writer Fast
Kindest regards,
Andrew Cavanagh
P.S. If you'd like to add your own insights to this idea or see more insights from other marketers go here...
Add Your Insights To This Amazing Marketing Method
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog
Products From Andrew Cavanagh:
Offers Unleashed: How Many Of These 17
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$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)
Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business
Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells
$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7
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As A Copywriter And How To Land Your First Copywriting Client
1. A gentleman approached my table and handed me a card.
On the card was a message something like "The person who gave you this card is deaf. This card has instructions for some of the must used sign language. We suggest you give any donation in exchange for the card. Suggested donation $2."
2. The gentleman who gave me the card waited till I read the card and looked up at him and he repeated the line on the card "any donation" politely.
His enunciation was poor suggesting that he could indeed be deaf (a cynical person might have suggested he was faking it).
3. I gave him $2!
4. He said "thank you" and signed it. I notice the first sign on the card was "thank you" so I knew what he was signing to me.
Now this is an amazing marketing strategy that I'm sure could be adapted.
Here are the strengths:
# You can walk into any business like a restaurant, hand the card over and then ask if they mind you giving out the cards to their diners. They will find it very hard to say no to a deaf person but the same method would work if you were collecting for a charity, children or any cause perceived as worthy or selfless.
# The cost of the cards is minimal. Postcard size...say 5 cents or less to print one.
Even if you're getting just 25-50 cents a card you'll make a good profit.
But I would expect most people will hand over the suggested donation.
# The card can lead to a website that has some kind of lead capture and upsell.
This is the real power of the marketing method in my opinion.
If you create a system like this that works you can teach it to someone, have them do it and keep the money they collect.
You get the leads to your website...free, high quality lead generation.
# If you give something of value (like the card teaching sign language) you're also performing a valuable service to the people who get it.
Neat idea all round harnessing the power of reciprocity.
Think of how you can create an information card in your niche that has value then start handing it out yourself or get cute kids to make money handing it out, get someone who wants to make extra cash handing it out etc.
Also read:
The Fortune In Combining Online And Offline Marketing
How To Sell Internet Marketing To Local Businesses
How To Make A Great Living As A Writer Fast
Kindest regards,
Andrew Cavanagh
P.S. If you'd like to add your own insights to this idea or see more insights from other marketers go here...
Add Your Insights To This Amazing Marketing Method
More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog
Products From Andrew Cavanagh:
Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?
Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City
$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)
Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business
Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells
$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7
Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client