Placing Order Buttons In Online Sales Letters

Placement of order buttons and links on your sales letter is an interesting area.

You want to think along the lines of where your prospect is coming from.

In many cases you actually don't know how far along in the sales process your prospect is.

In some cases they'll come from an email written by someone they trust who has told them to buy your product.

In that case you can test adding an order button in the first fold (right after your headline, subhead etc at the top of the sales letter).

I've done this successfully with several sales letter and achieved over 20% response rates (in fact in one sales letter I got a 35% response rate with a statistically significant number of sales).

But not everyone arriving at your sales page is going to be ready to buy.

Many will need a whole lot more information.

So with order buttons or links earlier in your copy (or in the middle) you're giving people who are ready to buy a chance to do it without having to look for the order button.

But you're also still giving the people who need more information the chance to get that too.

Generally speaking once you've given a call to action and told your prospect to buy you want to make it very easy for them to do it so you might have an order button every screen or two through your P.S. or any information after your first call to action.

Testing will help you determine what works for your specific sales letter.

Also read:
Gary Halbert Video: Triple Your Online Orders?
Sales Letter Format
The Greased Chute Sales Letter: FREE Video With Dan Kennedy
Copywriting Call To Action

Kindest regards,
Andrew Cavanagh

More FREE High Value Online Copywriting Secrets Than Any Other Site On Earth. Andrew Cavanagh's Online Copywriting Blog

Products From Andrew Cavanagh:

Offers Unleashed: How Many Of These 17
Profit Multiplying Offers Is Your Website Missing?

Make $1,500 Today: This 48 Page Report Reveals
The Simple Step By Step System For Selling Your Online
Marketing Skills To Businesses Right In Your City

$500 In 24 Hours Without A Website: From Offline Store Front
To Online Gold. Charge Local Businesses To Explode Their Sales From Walk Past Traffic And Turn That Traffic Into Long Term Online Income (Perfect For Copywriters)

Online Gold For The Offline Business: The Definitive
eBook On How To Use Online Marketing To Power Up
The Profits In Any Brick And Mortar Business

Make My Website Sell: FREE 11 Minute Video
Insider Secrets Of Web Design That Sells

$7 Secrets: How I Made Over $3,000 In Just 7 Days
By Selling A 30 Page Report For $7

Make Money Copywriting: 34 Insider Secrets To Making Money
As A Copywriter And How To Land Your First Copywriting Client